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Your focus will encompass both strategic planning and day-to-day campaign execution and optimization, aiming to drive pipeline growth and increase brand awareness within CAST AIs target audience.
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Regularly analyze campaign performance and make ongoing adjustments in spending, targeting, bidding, creative, and landing pages. Develop and document campaign experiments for continuous improvement in paid campaigns.
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Manage the paid traffic budget and provide consistent reporting on budget pacing and campaign performance. Knowledge and proficiency in advanced B2B marketing tech stack platforms (Salesforce and HubSpot) as well as paid marketing platforms (Google Ads, LinkedIn Ads, Facebook Ads, Taboola, Outbrain, and more.
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CAST AI is the leading Kubernetes cost optimization platform for AWS, GCP, and Azure customers. To date, the company has raised $73M from investors including Cota Capital, Creandum, Uncorrelated Ventures, and Vintage Investment Partners.
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Implement Paid Search, Paid Social, Paid Video, and Display campaigns to support brand, product sign-ups, and enterprise lead goals. The Senior Marketing Manager, Paid Trafficwill report to the Director of Demand Generation.
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Regularly review and update ABM target lists across different regions. Our organization is flat, getting in touch with CEO or CTO is a common practice here. It utilizes advanced machine learning algorithms to analyze and automatically optimize clusters, saving customers 50% or more on their cloud spend, improving performance and reliability, and boosting DevOps and engineering productivity.
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Fundamental capabilities and limitations of Analytics, Audience Manager, AEP, Target, Campaign, and AEM. Fundamental capabilities and limitations of Analytics, Audience Manager, AEP, Target, Campaign, and AEM.
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Our mission is to simplify and automate Kubernetes for our customers, allowing them to focus on higher-order value creation and business goals. Develop a paid traffic strategy to boost pipeline generation and expand our business.
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Collaborate with Marketing, Sales, and Customer Success to manage and execute paid traffic strategies in both ongoing activities and integrated campaigns. Strategic planning and project management skills, with experience in achieving quantifiable results.
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5+ years of experience managing paid campaigns in sales-led and/or product-led B2B organizations. In this role, you will be responsible for developing and implementing effective paid advertising strategies across multiple channels including SEM, Paid Social, Video, Display, and more.
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Leads the development of social media strategy deliverables on behalf of clients including, but not limited to Social Audit, Social Tone + Voice, Channel Strategy, Content Strategy, Response Strategy, Audience Analysis, Competitor Analysis, IMC Strategy, Creative Brief(s), and specific Quarterly Strategy Session deliverables.
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You thrive in a fast-paced, goal-oriented environment, and enjoy working across international markets. Ability to work in fast-paced environments and adapt to shift projects as business needs change.
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Experience in a high-growth B2B Enterprise IT segment is a plus. Be curious and improve continuously to foster personal development and professional growth. You are comfortable navigating a variety of metrics, extracting insights, and understanding the nuances of marketing attribution.
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As Senior Sales Manager, you will also be responsible for collaborating across functional teams who will assist in pre-sales and post sales IO execution of the campaign including account research, account strategy, media planning, audience strategy, billing, campaign development, creative, flighting and post campaign results.
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You think strategically across the entire customer journey, proactively map your quarterly goals, enjoy the constantly evolving nature of startups, and adapt accordingly. Whats unique about CAST AI is that its platform goes beyond monitoring clusters and making recommendations.
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