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Sr. Email Marketing Specialist
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Full-time
- Sr. Email Marketing Specialist- Radnor, PA - Hybrid Work Environment - Remote/In-Office- Business casual dress codeThe Senior Email Marketing Specialist is responsible for developing and executing testing and audience strategies that enhance messaging relevancy, thereby improving our existing and prospective customers’ experience and the performance of the Airgas email marketing program.
- This individual will play a critical role in establishing key elements of the email marketing roadmap in outlining plans to upgrade tools, technologies and processes.
- Email testing strategy - Establishing the cadence, test types and analysis of outcomes.
- This individual will work with several internal individuals and teams to execute the test strategies: the Email Marketing Manager to identify appropriate campaigns for the tests to take place, the internal creative team to develop the assets for testing and the Email Marketing Specialist to set up and deploy the campaign from ResponsysAt the completion of a campaign, contrast the results of each version in terms of CTR, CTOR, the percentage of clicks on the marketing elements and other metrics.
- The Senior Email Marketing Specialist will also have ownership over the contact preference center, including a near term update as well as long term maintenance.
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