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Sr. Manager, Brand Planning & Operations
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$136,895 - $151,304 a year
Full-time
- The Sr. Manager of Brand Planning & Operations is responsible for leading the facilitation and development of the annual brand marketing business planning process as well as the mid to long term strategic plan.
- Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy
- Identify consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars
- Own brand standards development, documentation and enforcement across Point-of-Sale, Product Marketing, Shopper Marketing, Initiatives, Advertising and CC
- Perform Data/Insights management by the creating and maintenance of an Executive Dashboard which includes IRI Data, Trend Reviews, T&A Reviews, Competitive Intel, etc
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