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Specialist - Digital & Delivery Marketing Communications
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- The Digital & Delivery Marketing Communications Specialist is dedicated to executing internal and external communications campaigns and marketing initiatives related to digital and brand marketing.
- Internal/System Communications: Coordinates, writes, and edits digital and brand marketing program materials with Wendy’s global network of 300+ franchisees and their employees, and Wendy’s Company employees as the audience; Oversees elements of internal digital and brand comms editorial calendar.
- External Delivery Marketing: Supports delivery campaign creative development of national and local third-party and first-party delivery marketing programs, inclusive of creative evaluation and execution, recaps and overall program evaluation and future planning.
- External Communications: Supports earned influencer execution; Supports external brand reputation and digital marketing communications strategy, including national/local press releases and various media interviews; Manages social media executive visibility for U.S. CMOs, and VP of Culinary Innovation.
- Budget Management: Supports multi-million-dollar WNAP budget management for delivery marketing, PR and experiential agencies; processes invoices and meets with finance partners quarterly to discuss budget goals and tracking.
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