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Social Media Director
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- Reporting to the AVP, User Experience & Social Media, the Social Media Director sets strategy and guides the execution of social media initiatives at an enterprise level, and in the service of business unit objectives.
- The Director acts as lead consultant and coach, enabling colleagues within and outside the team to operate with skill, confidence and independence.
- Operates within highly matrixed and complex organization, regularly collaborating with business unit marketing teams, external communications (PR), corporate marketing, e-business groups, legal, and IT.
- Create strategies and rationales for social initiatives, informed by business briefs and through independent analysis and imagination - stating specific objectives, identifying success metrics, crafting detailed implementation plans and setting resource requirements (encompassing technical needs and personnel).
- We aim to weave social approaches into the fabric of our business.
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