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Product Marketing Manager, EVERFI from Blackbaud (Financial Services)
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Full-time
- About the role:EVERFI from Blackbaud is seeking a Product Marketing Manager who can serve our suite of Financial Capability products for K-12 students and adult consumers.
- As the product marketer, you will be tasked with the design and execution of key product marketing initiatives, participating in the strategy and development of new offers in addition to supporting existing offers.
- Key initiatives include communication of product updates and new product launches, evaluating/quantifying market and market opportunity, pricing and offer management, sales enablement and development of sales assets, market segmentation, and reporting on offer performance.
- This individual will work and collaborate closely with the Product Team, Demand Generation, Digital Marketing, and others to inform and engage Sales, Enterprise Marketing, and Customer Success to ensure market growth and customer retention.
- Leading offer development and commercialization of stand-alone and bundled offers.
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