Bronco Wine

Implement sales performance measures and targets using the Bronco Wine Company (BWC) brand priorities with key accounts. Understand BWC new item priorities and execute them against each individual chain. Recap of successes, opportunities and market intelligence should be sent in at the end of each week to the National Sales Director, Director of Sales and appropriate distributor. Insure all distributor chain managers have a clear understanding of BWC brand standards, shelf and adjacency standards as well as monthly display priorities. Alcohol and Beverage experience with wine certification such as WSET II or CSW highly preferred.

national accounts manager

Job Details Job Location Sales National - Ceres, CA Salary Range $89,670.00 - $176,000.00 Salary/year National Account Manager On Premise JOB STATEMENT: The role is responsible for the communication and execution of our entire portfolio to key National/Regional accounts specific to on premise. The Manager will ensure we are achieving our fair share of business, growth and awareness in this important channel of business. Essential Duties: <ul><li>Implement sales performance measures and targets using the Bronco Wine Company (BWC) brand priorities with key accounts</li><li>Manage SKU priorities by varietal and price segments and review execution against these standards within each key national account</li><li>New brand introductions as well as SKU rationalization on an annual basis is critical</li><li>Work with National and General Sales Manager to develop action plans for business opportunities through the use of strategic insights</li><li>Work with General Sales Manager and other Zone/Regional Managers (ZONE/RM's) on deciding and executing on "Go to Market" monthly action plan</li><li>Understand BWC new item priorities and execute them against each individual chain</li><li>Program execution through all key phases: planning-communication-execution-evaluation</li><li>Optimize shelf and cold box placement</li><li>Prioritize relevant chain support based on national marketing calendar as well as any localized opportunities</li><li>Execution and communication of sales objectives</li><li>Plan out market activities at a minimum of 30 days out with a goal of planning 60 days in advance</li><li>In market training and relationship development</li><li>Call directly on key on-premise accounts to achieve monthly ad support, TPR support and relative coupon needs to pull programs</li><li>Develop a professional business relationship with targeted National/Regional Chains</li><li>Work with distributor chain managers and KAM's as needed</li><li>Recap of successes, opportunities and market intelligence should be sent in at the end of each week to the National Sales Director, Director of Sales and appropriate distributor</li><li>Introduce and execute new product launches as directed to key accounts</li><li>Participate in trade events, distributor holiday shows, crew drives, blitzes and wine dinners in key accounts</li><li>Attend chain meetings at distributor to train and distributor sales people </li><li>Insure all distributor chain managers have a clear understanding of BWC brand standards, shelf and adjacency standards as well as monthly display priorities</li><li>Communicate with ZONE/RM/STATE/DM's to insure chains are a key component of all distributor sales incentives</li><li>Hold monthly business reviews with ZONE's and major distributors to review key account performance against plan as well as assessing any immediate risks and opportunities</li><li>Manage chain budgets within annual guidance</li><li>Adequately plan POS and funds for approved chain programs</li><li>Conduct post-promotional analysis in conjunction with National Sales Manager (as applicable)</li></ul> JOB REQUIREMENTS: Education/Experience: <ul><li>Bachelor's Degree or equivalent work experience</li><li>5 years of related wine industry experience required and 2 years of people management</li><li>Alcohol and Beverage experience with wine certification such as WSET II or CSW highly preferred.</li></ul> Knowledge of: <ul><li>Excellent communication, organizational, and self-motivational skills </li><li>High level of integrity, confidence </li><li>Strong analytical thinking</li></ul> Ability to: <ul><li>Interact with and effectively supervise different people</li><li>Make sound decisions regarding sales and personnel</li><li>Work independently and effectively in assigned area</li></ul>

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