Optimum

This marketing specialist role is critical to the success of the team’s execution of our marketing strategy.. Our team is responsible for all customer base growth marketing communication for the Optimum brand, including the launch of multiple advertising campaigns per year.. TV Commercials – Partner with creative services and in-house editors and oversee the development of TV ads promoting current customer-based upgrade offers, along with reviewing and obtaining appropriate approvals before release, and ensuring spots are trafficked and delivered in a timely manner.. Website Landing Pages – Collaborate with creative services and the web ops teams to update offer-specific web pages with new offer details, legal language and campaign creative.. 2 – 5 years’ experience in marketing, agency account/project management (digital/advertising agency experience is a plus)

marketing specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today! We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community. If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you! We are Optimum! Job Summary This marketing specialist role is critical to the success of the team’s execution of our marketing strategy. Our team is responsible for all customer base growth marketing communication for the Optimum brand, including the launch of multiple advertising campaigns per year. This role is focused on the development of marketing assets that drives customer acquisition and growth. As well as driving existing customer base sales—upgrading or adding new services. To be effective, this position requires an individual who is a strategic, analytical, and creative thinker. This position must collaborate effectively with both internal partners and the external agencies, vendors and partners to help manage the execution of a full 360 campaign that deliver real results. The role is based in Long Island City, NY Responsibilities <ul><li> Provide support in the development, execution, and implementation of customer base advertising, with an emphasis on digital & email tactics. Implement marketing plans to promote offers in a clear and compelling manner, on a mass marketing and segment-specific basis, while ensuring all media is scheduled and delivered to meet deadlines. </li><li> Collaborate with internal and external creative teams to develop engaging advertising. Manage creative process: assist in writing creative briefs, review and guide assets development with clear and constructive feedback and socialize deliverables for approval. </li><li> Premium Network Partnership Campaigns – lead campaign management, approvals and oversee development of creative tactics on campaigns that feature and partner with major premium networks. </li><li> Leverage advertising campaigns across multiple marketing channels including, but not limited to, display and paid social media, as well as ensuring creative and messaging is on strategy and synergistic. </li><li> Display – Manage the creative development of digital display assets for various internal and external media placements and partners. </li><li> Social Media (Paid) – Manage the creative development of paid social creative assets for various media partners (including Facebook, Instagram, Next Door). </li><li> Email – Develop email creative, in partnership with creative services and external email vendor, in an offer-specific and segmented manner. Work with vendor and media team to leverage best practices, analytics, and insights to iterate and improve performance. </li><li> TV Commercials – Partner with creative services and in-house editors and oversee the development of TV ads promoting current customer-based upgrade offers, along with reviewing and obtaining appropriate approvals before release, and ensuring spots are trafficked and delivered in a timely manner. </li><li> Website Landing Pages – Collaborate with creative services and the web ops teams to update offer-specific web pages with new offer details, legal language and campaign creative. </li><li> Partner extensively with cross-functional team of internal stakeholders including database, product, offer strategy, and legal. Interface with external partners for review and approvals. </li><li> Attend various weekly status meetings, including with media team and media agency for clarity on all tactics, specs, targeting and timelines to ensure alignment. </li><li> Create presentation materials, including campaign recaps. Maintain organizational documents, including status reports, timelines, and creative calendars. </li></ul>Qualifications <ul><li> Bachelor’s degree in Marketing or related field </li><li> Multicultural (primarily Hispanic) experience is required </li><li> Advanced Spanish language skills (writing, reading, and speaking) and knowledge of the US Hispanic/Latinx cultural experience; proven ability to communicate persuasively in Spanish </li><li> 2 – 5 years’ experience in marketing, agency account/project management (digital/advertising agency experience is a plus) </li><li> Digital-first mindset with a clear understanding of the nuances of digital media best practices </li></ul>At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey. If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity. All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company’s discretion based on business necessity. We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law. The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law. Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details. This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $64,260.00 - $105,570.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.

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