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Marketing Specialist
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- It is a centralized operational function with responsibilities of campaign execution, database management and segmentation, reporting and insights, email marketing, and Martech management.
- Consult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as needed
- Build, refine and optimize our marketing data governance programs
- Partner with MarOPs team in administering Pardot, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing data
- Pardot, Hubspot, Marketo Admin Certified highly desirable
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