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Marketing Manager - Direct Response
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Full-time
- As a Marketing Manager (Direct Response), you will be responsible for partnering with the VP of Marketing to strategize, deploy, and analyze the media strategy for one brand, K-Designers, under the Great Day Improvements umbrella.
- The Marketing Manager will track a number of key performance indicators (KPI’s), including Cost per Opportunity (CPO), Response Rates, and Cost of Marketing (COM%), among others.
- This individual will be responsible for making recommendations on media strategy, with a focus on Print, Direct Mail, DRTV, Digital (PPC and Social) and Email marketing.
- This role is responsible for being the on-site Marketing expert in the Sacramento office and will work closely with the Call Center Manager and the SVP to make decisions and troubleshoot areas of concern.
- Partner closely with the VP of Marketing to strategize local media plans with a goal of effectively generating leads and revenue
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