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Marketing Brand Specialist
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Full-time
- Brand Specialist — Wealth Management Marketing
- Responsible for managing the development and implementation of assigned brand marketing programs including, but not limited to, the creation and execution of advertising and marketing messaging, campaign and frontline marketing materials, and media programs for designated business lines.
- As needed, support Marketing team partners by developing brand-right creative assets to populate their plans (Digital team:.com content; TAPB: content & graphics for 3rd party sites; Social: graphics; Data: onboarding & evergreen campaigns; Field: events & sponsorships; Corp Comm: events & sponsorships; etc
- Inform front line of marketing activity via leveraging relationships with LOB’s internal communications specialists.
- com, web banking, customer portals, banking centers, merchandising, marketing TVs, etc
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