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Manager, Global Social Media Marketing - Xperi
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Full-time
- This individual will manage social campaigns across the full life cycle of a campaign – from awareness to demand generation deeply rooted in insights - guiding the social efforts for campaigns and cementing processes and operations to make the team more efficient and effective across Xperi, DTS and TiVo sub brands.
- Drive organic and paid social content strategy to foster deeper conversation and earned media for Xperi, DTS, and TiVo. Use social media marketing tools to monitor campaigns and analyze data Collaborate with brand teams to produce content experiences across social platforms.
- Manage social media planning, content ideation, and creation across various social media platforms (Facebook, X, Instagram, TikTok, Threads, LinkedIn, Amazon Display Ads, and more).
- Work in lockstep with internal teams (content, publicity, social and creative marketing) to align on brand and campaign strategy and execution to deliver on KPIsMaintain in-depth knowledge of IP, programming, talent, key events, and the company's media and social product offerings.
- Knowledge of best practices for social media platforms such as Facebook, X, Instagram, TikTok, Threads, LinkedIn, Amazon Display Ads, YouTube and moreExperience managing external agencies/partners/talent, social/fan engagement programs, and digital content development without oversight.
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