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Manager, Email / CRM Marketing
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$110,000 - $120,000 a year
Full-time
- The Email/CRM Marketing Manager is responsible for leading the strategic planning, execution, and optimization of the lifecycle marketing funnel for multiple DTC haircare sites.
- As part of the BBI Ecommerce team, this role will work in lock-step with our digital marketing and brand stakeholders to create customer-centric, data-driven campaigns.
- This role requires a combination of technical and creative skills, a deep understanding of ESP (Klaviyo) and CDP landscape, plus the ability to collaborate effectively with cross-functional teams to align campaigns with overall business objectives and improve customer engagement and retention.
- Work closely with the Ecommerce and Digital Marketing teams to align the email campaign calendar with overall business objectives and brand strategy.
- 7-10 years of demonstrated experience developing DTC lifecycle/CRM programs across multiple channels, including research, planning, execution, and performance analysis; subscription-based experience a plus.
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