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Insurance Client Marketing Director
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- Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals.
- Insurance Client Marketing Director , responsible for developing and executing the marketing strategy for the Franklin Templeton US Retirement, Insurance, & 529 organization, which includes roughly 50 professionals and accounts for approximately $125 Billion in assets, across both the defined contribution and insurance/subadvisory businesses.
- What are the ongoing responsibilities of an Insurance Client Marketing Director?
- Support the implementation of this strategy via defined engagement, including: content development, email campaigns, web, multi-media, events, sponsorships, and support plans for key mandates.
- Work in tandem with insurance sales and strategic account teams to create the right messages and content to be leveraged in the field, with on-going connectivity as to how resources are being used, what needs to change, and how we can continue to evolve and improve the process going forward.
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