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HCP Omni Channel Marketing Manager
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Full-time
- Leads HCP omni capability design & execution guiding digital / omnichannel delivery for media, planning, CRM, RTEs and content
- Partners with and across functions to develop HCP omnichannel vision, strategy and pull-through, manage deployment of omni capabilities consistent with brand strategy
- Defines the data strategy for omnichannel and designs omni measurement plans and learning experiments
- Provide analytic insights to Strategy, Operational, Leadership metrics that feed into Omni Dashboard development
- Work closely with platforms and enablement team to enhance journeys, expand on data inputs to further refine next best suggestions orchestrated across channels.
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