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GW & K Digital Marketing Specialist
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Full-time
- The Digital Marketing Specialist is responsible for the implementation and execution of GW&K’s overall digital marketing roadmap across all market channels and will support the development of the firm’s digital strategy.
- The incumbent will collaborate with our Advisory, Institutional, and Private Wealth channels and use their insights along with relevant digital marketing trends and technology to create thematic campaigns aimed at driving results including prospecting and nurturing activity and lead generation.
- Execute and drive the delivery of integrated marketing communications and campaigns including website, email and social media; overseeing projects from strategy development to execution and reporting.
- Develop a data driven marketing strategy while incorporating GA4/SEO best practices.
- Collaborate with colleagues in Marketing on our social media strategy, including facilitating the LinkedIn calendar and posting approved brand content to LinkedIn and YouTube.
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