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Director, Product & Growth Marketing
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Full-time
- Summary As an integral member of our Business Services Division, you will lead efforts to develop and manage marketing strategies for our hero brands ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, including development and oversight of our go-to-market programs marketing operations and sales enablement.
- Ideal candidates bring a minimum 8-10 years of experience with B2B/B2C product marketing and growth management, including sales enablement and revenue operations.
- Oversee marketing funnel along with their relevant KPIs such as CTR, CVR, and CPA. Growth Marketing and Sales Enablement: Develop the strategy, implement, and optimize comprehensive marketing initiatives and programs that create demand for our solutions.
- Own demand generation channels and be responsible for driving leads for the sales team to qualify and close; exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration.
- Build an underlying growth engine that operates at the intersection of data/science, content, storytelling, and creativity.
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