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Director of Membership, Marketing And Communications
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$130,000 - $150,000 a year
Full-time
- The Director of Membership, Marketing and Communications is responsible for the planning and directing of all strategic marketing and communication initiatives for the California Farm Bureau (CAFB) while providing managerial, editorial and general oversight to partners, stakeholders, and internal team members.
- Maximize the position of CAFB as the leading voice of agriculture through planning and execution of a strategic marketing and communication plan to increase awareness of membership recruitment and retention, CAFB programs, events and initiatives.
- Strategically guide external communication, including content creation, editing, design, production and distribution for CAFB. These activities include but are not limited to collateral, media communication and printed publications such as Ag Alert and California Bountiful video programming and digital content for use in CAFB websites, emails, and advertisements.
- Evaluate CAFB’s external communications to identify opportunities to streamline and enhance content.
- Create and drive marketing plans to support organizational initiatives including membership, marketing, Bountiful Foundation, Bountiful Magazine, Bountiful TV Show and advocacy.
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