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Director of Ecommerce & Digital Marketing - Based
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- Lead, develop and execute eCommerce strategy for the brand in an omni-channel approach.
- Lead, manage and develop an internal E-commerce team and oversee third party agencies supporting Email, Paid Search, and Affiliate work.
- Ecommerce Platform and Systems, such as SAP C/4HANA, PayPal, CMS, Gift Cards, Site Search, Shopify
- Manage all aspect of digital marketing including SEM, Affiliate, Display Re-Targeting and Acquisition, Display/RTB, Social Advertising (FBX, Social Display), Paid Video, Email Marketing and content marketing.
- Responsible for the analysis and KPI measurement of our agency and contractor performance in PPC, display, paid social media, affiliate and other web- based marketing programs; aid in designing targeting and optimization strategies to make a measurable impact.
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