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Director of B2B Marketing
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- Develop and drive a multi-year, transformational marketing strategy and guide the execution to achieve business goals; Oversee quarterly and annual strategic planning for B2B marketing ensuring effective prioritization, reporting and analytics and resource management / budgeting
- Develop and manage a performance dashboard with a wide range of campaign measures, including revenue, CPL, CPA, and overall ROI
- Retain, mentor, and build a world-class B2B marketing team capable of supporting the transformation of the business; identify and recruit top talent and drive strong performance by leading and developing the team
- Performance Marketing –ensure the effective utilization of marketing resources by demonstrating qualitative and quantitative ROIB2B Marketing – Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablement
- Channel Marketing—Deep experience in developing sound channel marketing strategies selling to and through a complex channel ecosystem Innovation – Proven experience launching new products into new channels and markets
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