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Director, Engagement Strategy
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Full-time
- While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team defines how patients & HCPs engage with the brand – How it solves patient's problems and how it supports them into the future – providing a vision and guiding system for integrated and campaigns and works with Planning, Media and Tech to make it happen.
- You also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.
- Envisioning and designing orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers and creative teams to bring architectures to life
- Digital marketing: You have the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile)
- You are a translator with research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that inspires strategic communications implementation
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