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Director, Branded Content & Marketing Operations
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Full-time
- OverviewThis is a hybrid role based out of Malvern, PAThe Director, Branded Content & Marketing Operations will lead CubeSmart s development and implementation of CubeSmart s branded content, creative assets, and store support programs.
- They will lead the strategic efforts to position CubeSmart as a best-in-class self-storage provider, ensuring consistent messaging and effective communication of the brand value proposition across all channels.
- Additionally, the Director, Branded Content & Marketing Operations oversees the development and implementation of CubeSmart s store support programs, including co-marketing relationships with some of CubeSmart s strategic business partners (national moving companies, in particular).
- Lead development of creative assets and content pieces to ensure asset availability for all areas of the business, including all marketing functions as well as other internal business unitsManages internal creative team and any creative agency relationships that are hired to develop campaign messaging, copy, and creative, from agency procurement to creative brief development, brand immersion, messaging, copywriting, and creative design.
- Define processes to ensure that CubeSmart s key messages align with consumer insights and that brand strategy is applied across all marketing channels.
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