ABOUT THE TEAM: Creative, dynamic and hardworking, the B2B Marketing team creates and executes programs that drive thought leadership, awareness and sales leads for the 30+ industry media brands at ALM. We are a revenue-driven marketing team that develops innovative content marketing programs, advertising, research, and trade show strategies that support our sales teams in seven different vertical markets.. JOB DESCRIPTION: The Director, B2B Marketing Solutions manages the marketing automation operations of the Marketing Services to drive thought leadership and sales leads to all of the salespeople who sell the 30+ media brands at ALM. This position manages the operational strategy and execution surrounding our Pardot/Salesforce solution including everything from deployment of emails to tracking, managing and evaluating the revenue driving effectiveness of our marketing programs.. This position reports to the VP of Marketing and Custom Solutions.. Leads our B2B Marketing research activities including our website audit and brand awareness research for each of our major brands.. Manages the details of the B2B Marketing group’s budget including tradeshow and event spending, content marketing and other expenses.

b2b marketing

Posted Monday, January 1, 2024 at 5:00 AM
Join us for a bright future…Discover where your talent fits best at ALM!
Our network of more than 450+ employees globally is united by a shared understanding that the work we do makes a direct impact on the success of our customers and audiences. Our collaborative environment provides a vast amount of opportunities for career development. Our goal is to hire industry’s top talent, offer growth opportunities and provide a fulfilling working environment.
Here at ALM, we are a customer-focused and market-driven company dedicated to the success of the customers we serve with our information products and marketing services and events.Across ALM, our teams deliver premium content to professionals in the legal, finance, real estate and insurance industries.
We promote and value innovation and an entrepreneurial spirit. We believe that integrity must be at the heart of everything we do. We foster an environment of trust and teamwork and believe that employee empowerment drives our progress and success as a business. We insist on quality and continuous improvement in all that we do. We have a winning attitude and seek to celebrate all of our successes … big and small.
Salary Range: 82,000 – 92,805 USD Annually
The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
ABOUT THE TEAM:  Creative, dynamic and hardworking, the B2B Marketing team creates and executes programs that drive thought leadership, awareness and sales leads for the 30+ industry media brands at ALM. We are a revenue-driven marketing team that develops innovative content marketing programs, advertising, research, and trade show strategies that support our sales teams in seven different vertical markets.
JOB DESCRIPTION:  The Director, B2B Marketing Solutions manages the marketing automation operations of the Marketing Services to drive thought leadership and sales leads to all of the salespeople who sell the 30+ media brands at ALM. This position manages the operational strategy and execution surrounding our Pardot/Salesforce solution including everything from deployment of emails to tracking, managing and evaluating the revenue driving effectiveness of our marketing programs. In addition, the Director oversees the B2B Marketing tradeshow, barter, and research activities of the group, and all budgeting and expense tracking involved in these activities. This position reports to the VP of Marketing and Custom Solutions.
Responsibilities:
Manage Pardot/Salesforce marketing automation operations including everything from email deployment, data collection and analysis, and creating and management of dashboards.
Leads sales enablement of our marketing automation capabilities, educating our sales team to optimize usage of the marketing automation operation.
Leads our B2B Marketing research activities including our website audit and brand awareness research for each of our major brands.
Works with brand leaders to create and manage our trade show exhibition strategy and execution.
Manages the financial tracking aspects of all of our barters across all brands.
Manages the details of the B2B Marketing group’s budget including tradeshow and event spending, content marketing and other expenses.
Qualifications:
High-energy, get-things-done marketing professional who loves working with brand and sales leaders to get things done and meet and execute organizational goals.
3-5 years experience working with Pardot/Salesforce or similar marketing automation implementations.
Experience managing a budget.
Demonstrated customer service skills.
Superior verbal and written communication skills.
Strong multi-tasking and collaboration skills.
Excellent organizational skills and attention to detail and accuracy.
Comfortable taking charge and leading conversations.
Sound judgment for problem solving and decision making.
Previous experience managing trade show exhibitions and research programs is helpful.
Knowledge of Google Analytics, Adobe, Tealium and other website engagement tracking a plus.
Why you should join ALM...
Generous Benefit Plans for Medical, Vision & Dental Coverage
401(K) Plan With Match
Paid Time Off (Vacation, Personal Days & Sick Days)
Summer Fridays - Early Office Closure
Paid Holidays
Health Savings Account
Flexible Spending Accounts for Dependent Care & Medical Expenses
Career Development Learning & Training Opportunities
Educational Assistance
Employee Referral Bonus
Employee Recognition Awards
Short-term & Long-term Disability Coverage
Flexible Work Schedules
ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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