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Digital Marketing Specialist
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Full-time
- The Digital Marketing Specialist is responsible for the day-to-day coordination, scheduling, asset management and publishing of digital content across various marketing channels, including social media, website, and email.
- This individual will also support the Digital Marketing Manager in the coordination of SEO/SEM, paid social and other digital advertising efforts.
- In addition, the Digital Marketing Specialist will support the Digital Marketing Manager in synthesizing reports from various digital marketing platforms to generate actionable insights for our business units and HR partners.
- These platforms may include HubSpot, Google Analytics (GA4), Google Search Console (GSC), Google Ads, SEMRUSH and LinkedIn.
- Develops and manages social media and email marketing editorial calendars in collaboration with content creators; schedules and publishes content in the HubSpot Marketing Hub across various channels including LinkedIn, Facebook, Instagram, email, etc.
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