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Customer Data Platform Manager - Remote
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$94,000 - $152,000 a year
Full-time
Remote
- The Customer Data Platform (CDP) Manager is part of Merkle's expanding Customer Analytics practice that supports the implementation and drives activation across channels from leading CDP solutions such as Adobe Experience Platform, ActionIQ, Lytics, mParticle, Salesforce C360A and Interaction Studio.
- The CDP Manager reports to VP, Analytics.
- You will lead client engagements by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
- You will drive use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
- You will define data taxonomy required to drive use cases based on a detailed understanding of clients online and offline data
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