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Client Marketing Manager - Remote
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- Reporting to the Director, Client Engagement, the Manager, Client Marketing (CMM) plays a critical role in leading engagement for a defined portfolio of client accounts across all lines of business.
- This person, in partnership with the Client Relations team will analyze engagement and usage of services to lift utilization of Bright Horizons services while aligning with our clients’ communication channels.
- Proactively monitor engagement to create and implement strategic marketing strategies and communication plans for a key set of accounts designed to drive awareness and registration or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth
- Collect and deliver feedback from clients to allow Client Engagement Programs to define, refine, and execute client and employee campaigns, journeys and other programs that help to further increase client employee registrations and enrollment of services.
- Report on and analyze marketing performance for all Client Engagement activities with a set of key accounts to including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities
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