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Brand Manager
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- PLEASE PROVIDE A RESUMEPOSITION PURPOSE The Bashas' Brand Manager leads the efforts for strengthening the brand’s public image and driving customer loyalty through the implementation of marketing initiatives.
- The Bashas' Brand Manager ensures effective campaign performance by monitoring marketing results, public perception, industry trends and competitive actions.
- Partners with Traffic Manager to ensure timelines and approval requirements are achieved.
- Oversees local events and marketing opportunities with/on behalf the brand in conjunction with marketing and PR teams to include new store openings.
- Work with senior leaders to develop hindsight decks that summarize results for the following year including paid advertising, loyalty communications (e-mail, print and push), earned and paid social media, store signage, website content, and events.
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