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Associate Director of Marketing Automation And Data
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$61,046 - $85,000 a year
Full-time
- Posted Job Title Associate Director of Marketing Automation and Data Job Profile Title Associate Director D, Arts and Media, Communications and Marketing Job Description Summary The College of Liberal and Professional Studies (LPS) in the School of Arts and Sciences is looking for an enthusiastic Associate Director of Marketing Automation and Data with at least 5 years of experience working in higher education, a marketing agency or other related field, to join our collaborative marketing team.
- Under supervision of the Senior Director of Strategic Marketing & Outreach, the Associate Director of Marketing Automation and Data will be responsible for working with HubSpot (the department’s marketing automation tool) and eventually Slate on the development of strategic workflows to assist with meeting enrollment goals.
- Demonstrated experience with HubSpot and/or Slate required.
- The Associate Director of Marketing and Automation and Data will be responsible for tracking the effectiveness of marketing and lead nurturing campaigns and providing data to the Senior Director of Strategic Marketing and Outreach and other stakeholders through infographics and other reporting tools as needed.
- She/he will also provide oversight of social media marketing efforts on behalf of LPS programs.
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