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Associate Brand Manager - Glucerna
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- This Associate Brand Manager works out of our Columbus, OH location in the Nutrition Division.
- The Associate Brand Manager will be responsible for managing and executing short- and long-term strategies and tactics to effectively support business plan objectives and innovation for the Glucerna brand.
- Create and execute retail promotional plans including shopper marketing programs, retail media, retail displays, trade funding principles, and consumer coupons (e.g., FSI, Digital Coupons, and Retail Loyalty Card Programs).
- Analyze and monitor brand and competitive performance against expectations, and to identify new opportunities and potential risks to the business; evaluate data such as Nielsen retail data to develop holistic understanding on business and market influencers.
- Collaborate cross-functionally (Marketing peers, R&D, Finance, Sales, Legal, Regulatory, etc) to ensure successful development and execution of marketing plans
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