Iconma, LLC

Working closely with UX, creative, digital strategy and development teams on migrating several existing websites to a new content management system.. Proposing new ideas for A/B and MVT tests using Google Optimize Working closely with our paid media agency on optimizations to the media mix, specific changes to campaigns (ex: paid search) and overall media strategy Owning the full martech stack for the organization which includes quantitative and qualitative platforms like Google Marketing Platform (GA, GTM, Looker Studio), Verint Foresee and Microsoft Clarity.. Requirements Must Have: 5 Google Analytics, building analytical Dashboard experience using Looker Data, Google Data Studio, PowerBI or Tableau, Digital Survey analysis, Google Tag Manager, CX Tools.. 5 years significant hands-on experience with any site analytics tracking platform (Google Analytics, Adobe Analytics, etc) preferably Google Analytics.. Preferred: Preferred: CX Tool-Foresee, Looker studio -Google data studio, working across multiple departments and teams.

digital analytics consultant

Assisting with the migration from Universal Analytics to GA4. This will include building out site tracking requirements, QAing work and publishing tags and triggers within Google Tag Manager. Working closely with UX, creative, digital strategy and development teams on migrating several existing websites to a new content management system. Assisting marketing strategy teams with GA4 and explaining the “so what” behind the data Developing relationships with business and marketing teams to gain a better understanding of each team’s digital strategy and how analytics can play a supporting role. Gleaning insights from qualitative survey feedback tools like Foresee and marrying these insights with quantitative data. Proposing new ideas for A/B and MVT tests using Google Optimize Working closely with our paid media agency on optimizations to the media mix, specific changes to campaigns (ex: paid search) and overall media strategy Owning the full martech stack for the organization which includes quantitative and qualitative platforms like Google Marketing Platform (GA, GTM, Looker Studio), Verint Foresee and Microsoft Clarity. Assisting with the migration from Universal Analytics to GA4. Publishing and disseminating comprehensive dashboards to stakeholders via Google Data Studio that help tell a story with the data and highlight insights and observations. Assisting marketing strategy teams with the roll-out of GA4 and explaining the “so what” behind the data Creating and developing relationships with business and marketing teams to gain a better understanding of each team’s digital strategy and how analytics can help them to make better data-influenced decisions. Requirements Must Have: 5 Google Analytics, building analytical Dashboard experience using Looker Data, Google Data Studio, PowerBI or Tableau, Digital Survey analysis, Google Tag Manager, CX Tools. Experience with tag management platforms, configuring websites, publishing new tags and troubleshooting errors (Google Tag Manager, Dynamic Tag Management, etc) –Preferably GTM Experience conducting analysis of on-site user behavior, preferably at a financial services organization, Government agency or other highly regulated firm. Working knowledge of digital advertising tactics (Paid Search, Programmatic Display/Video, Site Direct) or experience working at a media agency. Curiosity with regard to the rapidly expanding digital ecosystem and how companies are developing and managing growing MarTech stacks. Experience with digital architecture and working with single page applications (SPA’s) a plus. 5 years significant hands-on experience with any site analytics tracking platform (Google Analytics, Adobe Analytics, etc)  preferably Google Analytics. 5 years of experience with tag management platforms, configuring websites, publishing new tags and troubleshooting errors (Google Tag Manager, Dynamic Tag Management, etc) –Preferably GTM. 5 years of experience using CX tools like Foresee, Hotjar and/or Clarabridge and surfacing insights to team members using the data captured. Ability to comfortably tell the story in an easy to digest way to teams that may or may not be familiar with the world of analytics (ex: we set out to do X, we saw X result, as a result we recommend doing X). Preferred: Preferred: CX Tool-Foresee, Looker studio -Google data studio, working across multiple departments and teams. As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Karunakar Rayala (Karun) Phone: (573) 534-1274

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