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Paid Search Manager (Digital Marketing)
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- Be a strategic member of the marketing team; working with the VP to develop and implement overall marketing strategies for DTC and B2B markets to increase customer acquisition, retention and profitability
- Oversee day-to-day activities including SEM, SEO, display advertising, social media and email marketing including campaign planning, implementation, budget management, performance review and optimization of campaigns
- Create, maintain, and implement digital marketing and editorial calendars
- Be an expert in paid search and stay abreast of new technologies in the search and overall digital space
- Collaborate with internal teams to create landing pages and optimize user experience for paid search campaigns
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