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Leverage technology using a wide variety of platforms including employing best practices in social media, email, demand generation and name acquisition. The Director of Communications and Marketing will lead a team of marketing, communications and design professionals who operate in a fast-paced environment that delivers a high-quantity and wide assortment of outreach and engagement efforts including print, advertising, digital and social media.
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This person will manage the creation of advertising campaigns and other programs to build brand awareness and affinity for MD Anderson, directly and measurably drive patient demand, acquisition and donations, and support other institutional and marketing initiatives.
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The ideal candidate will be an experienced leader with a background in product marketing of software solutions, and domain experience in the power and utilities industry, specifically generation, transmission, and distribution, who can make immediate contributions to the organization.
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Lead the strategic development and implementation of marketing effectiveness in the areas of demand generation, brand performance, paid/owned/earned initiatives, and patient experience derived through these efforts.
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Proven experience in a director-level marketing role with a demand generation focus. As the Head of GTM, you’ll report directly to the CEO, own the GTM strategy and operationalize it across Sales and Marketing to accelerate our growth.
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Under the guidance of the Chief Marketing and Communications Officer, the Director of Communications and Marketing will oversee the development, management and implementation of the comprehensive Space Center Houston marketing and communications plan to advance the brand and drive its mission, long term strategic direction and revenue goals.
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Candidates should bring experience with outbound marketing, particularly demand generation in a B2B, enterprise environment, for technology or software, particularly in heavy process industries, such as oil and gas, MMM, natural gas, pulp and paper.
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Using a variety of internal and external data sources, develop and manage and performance dashboard that tracks and evaluates brand health, affinity and the performance of marketing and communications campaigns.
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Advertising, Demand Generation & Digital Marketing: Partnering with Corporate Marketing, the Marketing Director will review and launch the design, creation, and implementation of successful online ad campaigns, utilizing analytics tools to optimize those campaigns to drive lead generation and brand awareness with the goal of increasing new home sales.
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Demand generation and pipeline management: With internal and external marketing organizations, ensure the creation and execution of a joint demand generation plan, including joint account plans, opportunity engagements, co-marketing and thought leadership.
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Create a consistent cadence to driving partner-led demand generation, call campaigns, with strong opportunity management skills. This position is a “hunter” type of role that requires an individual who is a self-starter with the ability to grow the SLED business within the Texas region.
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The Marketing Director - CENTRAL (US Central, US Southeast) plays a pivotal role managing all aspects of marketing, with a deep understanding of building integrated marketing communication plans including reputation, demand generation, customer engagement and enablement programs, in addition to leading and developing a world class regional marketing team.
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Brainstorm and execute 3-4 full lifecycle enterprise sales/marketing campaigns annually that innovatively leverage our holistic demand generation and growth marketing capabilities and tech stack.
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This candidate will help build new capabilities to drive personalization, demand generation, and customer centered growth strategies through both in person & digital channels, with measurable financial impacts in the business.
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At SocioSquares, we’re a team of 40+ tech, creative and online marketing experts who are passionate about growth marketing and lead generation for fast-growing startups and home improvement companies.
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director of marketing demand generation jobs in Houston, TX
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