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CoverMyMeds' network includes 75 percent of electronic health record systems (EHRs), 50,000+ pharmacies, 750,000 providers and most health plans and PBMs. About the roleThe Director, ABM & Demand Generation is a critical leadership role to achieve our pipeline and revenue goals.
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Solid knowledge of SEO/website management, lead/demand generation, account-based marketing, social media marketing and monitoring platforms, content creation, distribution and management, email/campaign management and event marketing.
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Collaborate with Demand Generation, Sales, Sales Development, Product Marketing, and Field Marketing teams to align content strategy with integrated go-to-market campaigns, ensuring a unified and strategic approach.
$130,000 - $228,000 a yearFull-timeExpandApply NowActive JobUpdated 2 days ago - UpvoteDownvoteShare Job
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1st round: (45 mins) Hiring Manager Interview with Angela Romero, Director of Demand Generation 2nd round: (45 mins) Interview with Elle Brayton, Director of Content & Communications Final Round: (1 hour) Panel Interview with Seth McGuire, COO & President, and Melanie Fellay, CEO.
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Hire, develop, and lead a diverse global team of highly-talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing.
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Develop multi-channel global B2B social media strategy in collaboration with VP of Global Marketing and Director of Global Campaigns to support holistic demand generation campaigns and branding needs.
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Leads the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation.
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Knows and follows demand generation best practices and is skilled in account-based marketing (ABM), traditional marketing, digital marketing, marketing automation, content marketing and sales enablement tactics.
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Marketing Strategy and Execution: Collaborate cross-functionally with internal stakeholders (demand generation, product, sales, cx, leadership) to drive our marketing strategy, pricing and packaging, and overall execution.
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As the Senior Director of Growth Marketing, you will be responsible for developing and executing global demand generation and business development programs that generate pipeline and drive revenue.
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The Social Media Manager is a vital part of the Alira Health Marketing Team and member of Global Campaigns Team. In this role you will be 360 degrees responsible for Alira Health’s social media channels – from working on the B2B social media strategy alongside VP of Global Marketing and Director of Global Campaigns to implementing it in holistic manner working closely with Social Media Coordinator.
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Collaborate with the Marketing Brand Studio team (Director of creative & content, Senior Brand Manager, creative designers, and web developer) and other marketing disciplines including demand generation, product marketing, and partner programs.
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You possess a thorough understanding of marketing strategy and execution; demand generation, campaign creation and promotion, media channels, and audience segmentation, content and design creation.
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Reporting to the Chief Marketing Officer, this senior business leader is responsible for B2B product go-to-market, demand generation, and sales communications/enablement across all customer audiences from Tier 1-4.
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Content marketing : (approximately 15% of time and effort) Create and publish digital content (photos, video and audio clips, and written articles) for all channels required to support the demand generation campaigns.
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