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This individual will work with several internal individuals and teams to execute the test strategies: the Email Marketing Manager to identify appropriate campaigns for the tests to take place, the internal creative team to develop the assets for testing and the Email Marketing Specialist to set up and deploy the campaign from Responsys.
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Provides recommendations for investment in new products and technology solutions, supported by appropriate ROI, total cost of ownership, and/or cost benefit analyses partnering with appropriate AHC colleagues.
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This individual will work with several internal individuals and teams to execute the test strategies: the Email Marketing Manager to identify appropriate campaigns for the tests to take place, the internal creative team to develop the assets for testing and the Email Marketing Specialist to set up and deploy the campaign from ResponsysAt the completion of a campaign, contrast the results of each version in terms of CTR, CTOR, the percentage of clicks on the marketing elements and other metrics.
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Drive clarity of budgets, resource estimates / needs and ROI estimates in partnership with the ES&F departments and the Financial Planning & Analysis (FP&A) team. Partner closely with the Financial Planning & Analysis (FP&A) and IT Divisional Strategic Services (ITSS) and GR&S Divisional Strategic Services (DSS) teams to drive execution of business planning activities such as organization goals / OKRs, budgets, work portfolio identification and prioritization, scorecards etc.
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At least one cycle of experience on a grassroots issue advocacy, legislative accountability, civic engagement, or electoral campaign (as a volunteer or staff member). Employees are required to abide by certain blackout dates during a campaign cycle or other key deadlines, and generally not allowed to take off during blackout periods.
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Perform detailed financial modeling, due diligence and pro forma analysis including but not limited to sensitivity and scenario analysis, tenant analysis, discounted cash flows and ROI for prospective student housing development projects and potential acquisitions.
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Effectively navigates & partners with an expanded business stakeholder matrix spanning: CX, Marketing, Planning, Yield, Sales (enterprise, market retail & inside sales), Sales Ops, Campaign Management, Customer Success & Bus Ops. These partnerships will drive understanding of business strategies, business needs (and areas of friction) and the value unlocked if we deliver capabilities in support of those strategies and needs.
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The Marketing Operations Assistant reports to the VP, Talent Development & Business Marketing and plays a critical, hands-on role in the development and implementation of business-to-business marketing campaign strategies, and social media campaigns, and the collection, reporting and interpretation of marketing analytics.
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Manage account-based marketing, sales enablement, operational consulting, reporting, campaign management, activation, and road mapping. This includes developing strategies for account-based marketing, sales enablement, operational consulting, reporting, campaign management, activation, road mapping, and other related activities.
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Working knowledge of tagging, tracking and ad servers (Campaign Manager 360, etc.) You will work to develop a high-level understanding of media concepts beyond the digital vertical (TV, cable, print, radio, and lifestyle) to build effective integrated campaign strategies.
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Persons with Experience in the following areas should apply: Marketing Communications, Account Marketing, Audience Marketing, Brand Marketing, Consumer Products Brand Marketing, Channel Marketing, Community Marketing, Consumer Marketing, Consumer Product Marketing, CRM Marketing, Direct Marketing, Experiential Marketing, Marketing Campaign.
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As the Senior Marketing Campaign Manager for Cloud, you'll work in collaboration with the Presidio Cloud sales team, external alliance partner AWS, and various marketing agencies to set strategy and goals, prepare and execute campaigns, and measure and report on their effectiveness.
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Coordinate with the Head of Growth and corporate marketing team to develop platform specific content and campaigns including but not limited to social media, email marketing campaigns, drip marketing campaign content with market segmentation focuses, webinar education, live presentations, etc.
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Minimum two years of experience in B2B marketing, with a focus on demand generation and campaign management. Creates and owns our annual editorial, campaign, and event calendar for various media platforms and outlets ensuring visibility of active projects and deadlines.
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Activities will include modeling new business initiatives, build ROI cases to support capital investments, research and present industry and other business data, model our LRP income statement, balance sheet, free cash flow and liquidity projections and provide ad-hoc analysis as needed to support our strategic roadmap.
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