This role will strategically formulate and drive day-to-day implementation of content, including product launches, sales and special projects, influencer and community initiatives, audience and growth tactics, and brand/marketing messaging as well as dynamic storytelling.

Crafts larger-scale strategic marketing collateral and positioning decks for new products and platforms including ongoing content development and maintenance of FOX News Media’s Ad Sales trade site and corresponding social amplification strategy.

The Marketing Director is responsible for leading the marketing function of Westfield World Trade Center (WTC) to develop and execute marketing plans, initiatives, and programs designed to create unique customer experiences, increase customer engagement, and drive sales and traffic to WTC restaurants and retailers.

JOB DESCRIPTION: The Director, B2B Marketing Solutions manages the marketing automation operations of the Marketing Services to drive thought leadership and sales leads to all of the salespeople who sell the 30+ media brands at ALM. This position manages the operational strategy and execution surrounding our Pardot/Salesforce solution including everything from deployment of emails to tracking, managing and evaluating the revenue driving effectiveness of our marketing programs.

Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.

Reporting directly to the Chief Marketing Officer, you will lead a team of talented product marketers to differentiate our product offerings through research of buyer and market insights, contributions to product priorities and strategy, development and execution of go-to-market strategy and calendar, providing product expertise for the creation of marketing content, and driving of sales enablement efforts.

Go-to-Market Strategy: Collaborate with cross-functional teams to plan and execute go-to-market strategies, including launch plans, sales enablement, and marketing campaigns, to achieve product adoption and revenue goals.

Campaign Development – Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.

Communication: Partner with brand teams to understand the brand strategy that will inform the design of trade marketing content. The role works in close alignment with the Trade Marketing Director, brand teams, sales team and functional support team.

You are comfortable building a content marketing strategy. NOTE: We are a small team, although you will be our director of marketing, you will have no direct reports at first.

Develop a content marketing strategy to raise awareness of our data-driven insights, and the profile of our thought leadership team and convert them into lead-generation activities.

As the Director of Marketing, you will be responsible for leading and executing our overall global marketing strategy, branding, and promotional activities. Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital marketing, social media, content marketing, events, and public relations.

The Director of Marketing and Sales is a growth marketer at heart, responsible for leading the planning, scaling, evaluation and development of paid and unpaid customer programs, full funnel marketing, and digital lead generation.

The role will direct the development of a holistic strategy to position The Carlyle as a luxury lifestyle leader and implement the brand marketing communications, brand events and digital content plan and should be passionate, creative and have experience in managing content creation, planning and production.

Marketing staff - We have a Content Writer, Graphic Designer, SEO and PPC Specialist as part of the team. Develop a long-term company marketing strategy, with an emphasis on B2B sales growth, market penetration, and cost-effective customer acquisition.