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As a Sr. Media Specialist , you will play a critical role in supporting the execution and optimization of multi-channel paid media campaigns. Support the execution and optimization of paid media campaigns that enhance brand visibility and drive business results.
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As a Manager, Retail Media, you will be responsible for planning, activation, optimization and measurement of Retail Media investments across Nestle USA brands. CPG experience preferred Must have retail media expertise working with commerce platforms (ex: WMC, Amazon, Instacart, Kroger, Albertsons, ADUSA, Dollar General, etc.
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Drive performance marketing initiatives, focusing on optimizing media spend to maximize ROI.· Leverage Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads.
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The primary responsibility of the Associate Media Director is to oversee the planning, implementation, and optimization of media campaigns across various channels to meet our marketing and advertising goals.
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The role will support the Martech and Paid Media teams across multiple campaigns from strategic planning, execution, trafficking, optimization and analysis of digital marketing campaigns globally.
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Requirements Minimum of 1 -3 years media planning experience; digital experience required Experience in digital planning including trafficking, reporting, and optimization recommendations Support Manager in the management of client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.
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The Digital Media Supervisor is responsible for biddable campaign strategy, buying, reporting, analysis and optimization. Campaign Management: Oversee the creation, optimization, and management of advertising campaigns on YouTube,Google Ads, and LinkedIn Ads, ensuring maximum ROI.
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Partner with content, internal creative, and digital design to establish best practices, provide input into content optimization (format, data visualization, creative, etc.) Lead Media Monitoring efforts, using Sprinkler, to show macro impact of social and brand marketing initiatives with earned media efforts.
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Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google AnalyticsAdditional InformationCompensation Range: $81,500 - $95,000 annually.
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Act as a digital media subject matter expert and help influence campaign design and execution to drive continual optimization. Manage the delivery of creative assets, offers and QA the flow of data to ensure accurate tracking/analysis, optimization, performance and reporting of digital campaigns and key metrics.
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You will identify impactful opportunities to scale omni-channel messaging with a resource-efficient approach, exploring areas such as machine learning, real-time decisioning, dynamic creative optimization, and forecasting return on ad spend.
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Extensive knowledge of the evolving digital advertising landscape, including data/privacy regulations, technology advancements, and AdTech platform changes and optimization tactics. 3+ years of senior-level experience in building and developing high-performing Retail Media Networks or Ad Sales divisions within leading e-commerce brands.
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2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization. Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization.
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Monitor and analyze API usage data to drive continuous improvement and optimization. Bring experience in the advertising ecosystem; experience in Retail Media is an advantage. As the Product Manager for the Retail Media API, you will be responsible for setting the vision and strategy for how various external stakeholders connect with our platform via APIs. This role is strategically vital to our Retail Media business, enabling sophisticated clients, integrators, and third parties to develop effectively on our APIs at scale.
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Responsibilities : Collaborate with cross-functional teams to build innovative media strategies that exceed client’s expectations Activate campaigns within various DSPs and manage the ongoing real-time optimization of live media to ensure client KPIs are met and/or exceeded.
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optimization job Title: media in Little Ferry, NJ
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