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Source; Bishop Associates, the interconnect industry's leading market research firm, annual customer survey) Develop a rough roadmap within the first 30 days; meet with your District Manager (DM), Branch Services Operations Manager (BSOMInside Sales Manager) and Regional Product Marketing Manager to understand the Company vision and key Company objectives for the branch.
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As Product Marketing Director you will be responsible for driving the success of L2L products in market through a mix of market and competitor research, product messaging and storytelling, and go-to-market planning.
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The Market Access department is comprised of Health Economics and Outcomes Research (HEOR), Channel Management and Contract Operations, Market Access Marketing and Payer Field Team, and Patient and Reimbursement Services and Field Teams.
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Supporting BDS & marketing activities such as market penetration, competitive intelligence, product positioning and pricing. Assess market trends, competitive intelligence and future operational requirements through market research, secondary reports, and customer contact.
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Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field. Support the Brand and Innovation teams in the development of long term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
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Enterprise Strategy Group™, an integrated technology analyst, research and strategy firm providing market intelligence and actionable insight to the global technology community. TechTarget is seeking a Customer Success Manager – Sales Enablement who will be a key resource to onboard, train, and proactively drive product adoption with TechTarget’s Sales Quality Lead and Priority Engine customers.
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Demonstrated effectiveness in marketing, product management, and/or strategy roles including leading market analysis, strategic planning, and new product development and commercialization required.
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The Intralinks Product Management team partners with research & development and product design to discover, concept, and realize innovative solutions in the commercial lending space.
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Inform marketing strategy, sales enablement, and messaging with market, user, and competitive research. Generate high-quality product marketing content for prospective and existing customers including blog posts, webinar content, landing pages, product videos, and more.
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Launch New Capabilities and Products: Help define our GTM product strategy and collaborate with product management to orchestrate launches from end-to-end to bring products to market successfully, including creating messaging and developing marketing assets to position and promote new functionality.
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Supports business unit sales and marketing initiatives/strategy including partnerships, business plan development, international sales reporting, external customer interaction, new product development and commercialization by executing and delivering research and data analysis, financial modeling of the company's market segments, competition and product mix.
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The Regional Marketing Manager will join the team at the Cabot research and development hub in Billerica, MA, and is eligible to participate in Cabot's Flexible Working Arrangement (hybrid) program.
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The Product Manager will partner closely with the Field Sales Team, Sales Training, Commercial Analytics, Franchise Marketing, Legal, Regulatory and Medical Affairs colleagues in order to successfully develop and implement marketing programs and initiatives.
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You could be asked to propose a design for a new mobile application, create a global marketing campaign, or conduct research and analyze data to launch a product in a new market.
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You should be able to effectively communicate Mimecast’s story and value proposition to this audience, while also staying up-to-date on the latest market research and competitive insights.
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product marketing market research jobs in Lexington, MA
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