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Works cross-functionally with Market Access, Brand Marketing, NPC, Medical, Market Research, HEOR and other members of the organization to ensure seamless alignment. Responsible for facilitating Market Research in the LTC space in conjunction with colleagues from market research and New Product Commercialization.
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PMM will be responsible for development of market requirements for product(s) or product line(s) in ECI division, including product strategy definition, market research, monitoring competitive activity, identifying customer needs, and pricing.
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Working alongside the marketing, product management, sales and customer success teams, you’ll be responsible for crafting the go-to-market strategy, and creating the product messaging and sales enablement materials that will help drive YCharts’ growth.
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Conduct extensive market research related to popular Bible apps for web, iOS, and Android, as directed. Title : Digital Product Marketing Manager. Under the leadership of the VP of Marketing & Communications, help to oversee content strategy and execution for all Crossway apps and standalone websites, including the ESV Bible app, ESV.org, and TheBiggestStory.com.
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Title: Product Marketing Manager 3 (Advanced Packaging) Develop business and product marketing plans, manage product life cycles (PLC), and own product positioning in the marketplace and customer engagement from penetration to adoption.
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10+ years’ experience in competitive intelligence, product marketing, sales enablement, solutions consulting, or market research role. The Competitive & Market Intelligence (CMI) team at Dayforce is tasked with providing actionable insights and analysis on Dayforce’s major competitors and the wider Human Capital Management (HCM) technology market to various stakeholders in the organization including Sales, Marketing, Strategy, and Product Management.
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Lead Market Access Syndicated Market Research webinar series including vendor management, scheduling, fielding team questions, gathering insights, and proposing new project ideas. Eight (8) to ten plus (10+) years´ experience in Pharma Industry with a working knowledge of drug development process, including activities from pre-clinical through marketing of a product, anatomy and physiology and principles of disease, rationale for treatment algorithms and business knowledge of pharma companies and their business practices.
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Work with the Senior Director OR for the Gastrointestinal TA, and cross functionally with US Medical Unit team members, Market Access and Channel function, and franchise marketing/brand teams to facilitate in-depth scientific HEOR knowledge, product value, and strategy development.
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Key Responsibilities: As the Director of Analytics & Insights at Conair, Personal Care your primary responsibilities will include: Lead the Personal Care division's Analytics & Insights function, integrating a "consumer-driven" approach across the brand, from product development to marketing plan activation to in-market performance tracking.
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Under the direction of the U.S. Health Economics and Outcomes Research (HEOR) Vice President, and in alignment with the U.S. Market Access Department, the Executive Director ensures that the HEOR Value Demonstration Team (VDT) is a strategic partner to U.S. Marketing and U.S. Clinical Development and Medical Affairs for product development in the U.S. Market.
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Ensure all HEOR Value Demonstration Teams actively participate in and collaborate with U.S. and Global matrix teams (i.e., Brand Marketing, CDMA, Pipeline Marketing, Pricing, Contracting, Managed Markets, Global Market Access, Global Epidemiology) to ensure strategically aligned HEOR input/support for internal decision-making during the development (Phase I, II and III) and commercialization process.
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Call on and secure relationships with senior leadership in Epidemiology, Primary and Secondary Research, Medical Affairs, Value and Evidence, HEOR, Marketing, Brand Management, Product Management, Managed Markets, Market Access, Data Analytics, and other areas within organizations.
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Idea Evolver is an independent Health Marketing, Product Development and FDA Compliance company specializing in Audience Market Research, Software as a Medical Device (SaMD) and Digital Strategy.
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Manage the product launch cycle and create collateral to bring new features to market Produce sales enablement materials and trainings Produce thought leadership and product-related materials in the form of blog articles, whitepapers, eBooks, videos, web pages and other marketing collateral Support product team with customer retention and product adoption Requirements Ideal candidate has at least 6 years of work experience, with 4 in product marketing, including SaaS companies.
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As Product Marketing Director you will be responsible for driving the success of L2L products in market through a mix of market and competitor research, product messaging and storytelling, and go-to-market planning.
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Virtual Reality Job Interviews
With the advent of desktop computers, the arduous task of scouring through weekly job classifieds became a thing of the past. The mid-1990s brought about a new era where job seekers could easily search and apply for jobs online. The introduction of AOL's Instant Messaging feature provided an even faster means for employers and candidates to communicate and schedule interviews. As smartphones became more pervasive in the early 2000s, hiring managers increasingly used phone calls for screening and interviewing candidates. Despite this trend, over 80% of interviews still took place in person.
A Potential TikTok Ban?!
As you may already know, there has been a lot of talk lately about the possibility of a TikTok ban. While this has not yet come to fruition, it's important to consider the implications this could have for businesses and recruiters who rely on TikTok as a platform to market their brand, recruit new talent, and connect with their audience.
The Effects of Workplace Racism and Sexism
One day it's a covert statement to a mother returning to work after maternity leave. Another day it's a lingering gaze at an employee enjoying a culturally rich meal. These microaggressions (or sometimes macroaggressions) can take an employee from a confident, high-performer to one that feels insecure being themselves at work. Your employees engage with people with different ideas and feel most comfortable and valued when they can work without losing their cultural, racial, and gender identity. While most employers know this, why have workplace racism and sexism often been neglected?
When Rage Applying Strikes: How to Identify Unserious Candidates
As the job market remains highly competitive, we have seen a surge in "rage applying." This is when candidates apply to multiple jobs, often without considering whether they are truly interested in the role. Rage applying goes hand-in-hand with quiet quitting. Often, employees want to entertain the thoughts and feelings of leaving their job, but they aren't necessarily serious about leaving yet. Meanwhile, other employees engaging in this trend are actually trying to find a better role. As a recruiter, it can be hard to identify who are the real applicants in a sea full of quiet quitters, but understanding rage applying and identifying red flags will certainly help.
How to Increase Job Ad Exposure
In today's competitive job market, writing quality job ads is critical for attracting top talent to your organization. While networking and candidate referrals are prime real estate for finding qualified candidates, nothing beats the tried-and-true method of writing an extraordinary job ad. But while writing a great job ad is the first step, what's more important is increasing visibility. You could have the most detailed, well-written ad on the internet, but if no one sees it, then you are wasting time (and potentially money!). Employers often believe that job boards are the root of the problem, but you can learn how to increase job ad exposure by tweaking a few steps of your recruitment process.
How to Navigate Hiring Out of State
The job market has shifted significantly in recent years. The accelerated adoption of technology has not only pushed many companies into remote working arrangements but also increased the availability of supporting tools and technologies (i.e., video conferencing and collaboration software).
Building a Candidate Pipeline Through Internships
Building a candidate pipeline through a great internship program for local college students and recent graduates at local universities is a great and cost-effective way to attract and retain top talent. By offering meaningful and impactful work experiences, regular feedback, coaching, and mentorship, you can create a positive internship experience that will make your organization a sought-after destination for future employees. This not only benefits the organization in the short-term but also in the long-term, as you'll have a pool of well-trained and experienced candidates who may be interested in full-time employment once they graduate. Furthermore, building relationships with local universities and college students can increase brand awareness and build a positive reputation for your organization in the local community.