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Social Media: Leads the development of a comprehensive social media strategy including content development, audience building and social influencer partnerships (for hotels with agency support, this may also include social media agency management.
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Description SUMMARY The MGH Institute of Health Professions, the only degree-granting affiliate of Mass General Brigham, seeks a dynamic Social Media Manager who will hone our social media strategy and subsequently oversee efforts that will increase audience engagement and awareness of the Institute’s mission and place within the health care system and beyond.
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Collaborate with the AVP, Marketing & Brand and DEM on key audience-focused digital marketing initiatives aligned with the undergraduate enrollment funnel including but not limited to search engine marketing, digital display, audio/video streaming, remarketing/retargeting, and paid social.
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Manage all facets of a paid media strategy and execution, including planning, content development, audience targeting, campaign execution, and budget management. 5-7 years of experience dedicated to managing paid media/social media campaigns at scale.
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Social Media Management: Generate creative content for social media platforms, with a focus on TikTok and LinkedIn, to engage their audience and promote their brand.
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Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business. Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR.
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If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story.
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Develop and execute digital marketing campaigns: Plan, create, and implement integrated digital marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.
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The Video Content Producer will collaborate with our marketing, creative and social media teams to develop and execute video content strategies that engage our audience. Create high quality videos across a wide range of platforms including, but not limited to, marketing materials, social content, customer videos, personalized video, and corporate communications.
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You will be comfortable offering guidance and feedback on topics/deliverables including print and digital advertising, brand strategy and positioning, visual identity, brand standards, stationery, brochures, websites, and social media.
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Collaborate with digital marketing, social media, and corporate communications to maximize campaign reach and impact. Integrated Marketing Campaign Development: Lead the planning, execution, and optimization of fully integrated marketing campaigns to support commercial product launches, boost Velsera's brand awareness, establish industry thought leadership, and drive lead generation initiatives.
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Lead the planning, execution, and optimization of fully integrated marketing campaigns to support commercial product launches, boost Velsera's brand awareness, establish industry thought leadership, and drive lead generation initiatives.
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Campaign Development: Conceptualize and oversee the execution of integrated marketing campaigns across various channels, including digital, social media, email, and events. As the Marketing Creative Director at Lazarus, you will play a pivotal role in shaping our brand identity and crafting compelling narratives that resonate with our target audience.
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Work across marketing teams on integrated marketing strategies that includes the optimal channel mix including web, email, paid advertising, content, partner marketing and organic & paid social media.
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7+ years experience in B2B social media, marketing, or creative roles with experience using platforms like Sprout Social. Develop strategic plans to leverage organic social channels by partnering with stakeholders and teams across the company, including product marketing, employer brand, customer support, PR, and creative.
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social media marketing audience jobs in Boston, MA
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