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Reporting to the Director of Enterprise Architecture, the Manager of EA will lead a team of business, solutions, data, and security staff performing Architecture services and capabilities, participate as a voting member of the CPS Architecture Review Board (ARB), and provide TOGAF (The Open Group Architecture Framework) guidance/leadership to other Architecture competencies producing EA, Integration, ERP, and Data Architecture (DA) artifacts.
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Summary As an integral member of our Business Services Division, you will lead efforts to develop and manage marketing strategies for our hero brands ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, including development and oversight of our go-to-market programs marketing operations and sales enablement.
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Lead the annual budget and reforecast processes; work interactively with renovation/redevelopment/capital teams to finalize the budget; prepare summary reports and communicate to executive leadership team.
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Performance Marketing –ensure the effective utilization of marketing resources by demonstrating qualitative and quantitative ROIB2B Marketing – Lead gen and nurture, content, collateral, events, SEO/SEM, display, sales enablement.
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The Proposal Manager will lead and produce their own pursuits while delegating and coordinating the production of specific supporting content. Support DLR Group’s ROI goals and BD framework by identifying Random Acts of Marketing (RAM) and adhering to strong process management.
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Lead digital content strategy to ensure high quality, relevant content across digital channels, according to brand voice & style guidelines and alignment with traditional marketing content. Build out SEO/SEM strategy; drive constant improvement in paid search ROI.
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Drive growth in paid search ROI through effective ad campaigns and optimization strategies. Lead the development and implementation of strategies to increase conversions, organic traffic, and paid search efficiency.
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Design, develop and oversee lead flow process tracking via marketing automation platforms, i.e. Salesforce, Google Analytics, Looker Studio. Review and optimize industry conference attendance and participation with the goal of improving CPL and overall ROI.
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Be able to comprehend and tell the story that highlights MAX Digitals competitive advantages and superior ROI for new IMS leads. 1+ year Lead Generation/Sales Development, Marketing or Inside Sales experience.
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Specifically, partner with NA Commercialization Leader to lead the development and execution of the strategic roadmap for H&B products and services, including applicable ROI and value realization measures.
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Experience with these Performance Measures 1) Corporate Brand Health (Awareness, Consideration, Preference, NPS) 2) Financial (New Revenue, New EBITDA) 3) Lead generation (Leads, Conversion, Loyalty) 4) Marketing Effectiveness & Efficiency (ROAS, ROI) 5) Functional Leadership (Hiring, Training, Retention, Feedback.
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Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems. Stay on top of live event trends, including but not limited to engagement strategies, lead gen capturing technology, seamless digital marketing experience deliverables, booth designs and experiences, best practices for pre- and post-show communications, etc.
$70,000 - $200,000 a yearFull-timeExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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Advanced ability to utilize analytics tools to track, measure, and report on partner performance metrics, including lead generation, conversion rates, and overall ROI from partnership activities.
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35 West Wacker Drive, Chicago, IL, 60601, USA The Account Management Specialist supports the Sr. Account Manager, Lead/Account Manager with project management and program execution across internal cross teams while also providing our clients with exceptional service.
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Develop and execute a comprehensive approach to product development for H&B NA, including: A product innovation strategy: Organizing resources for a design sprint and fast-cycle market research or concept development Develop a co-creation approach, including sales incentive strategy in partnership with sales leadership.
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