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5+ years of client facing media and integrated marketing campaign sales with strong understanding of client management, digital media, targeting and measurement and the retail media eco-system.
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Works with the Associate Dean to lead integrated marketing efforts for recruitment, partnering with the Crown Family School’s Enrollment team to help drive successful outcomes. In consultation with the Associate Dean, develops a cohesive branding and marketing strategy and works closely with faculty and Crown Family School offices, centers, programs, and initiatives to develop and implement best practices for disseminating materials and fulfilling institutional goals.
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Opportunity to join a team that works on a Fortune 500 CPG food brand and a major tool retailer helping manage integrated marketing and advertising campaigns across multiple products. Working across CPG food products developing brand strategy, creative and production across channels – video, digital, social, activations.
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Contribute to integrated marketing strategy by analyzing and reporting on performance of digital marketing channels including website, blog, email / lead nurturing, social media, organic search, podcast, and paid search.
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Partner with eCommerce Sales & Omni Shopper Marketing to create integrated omnichannel strategies that achieve campaign and business objectives. Media strategy / buying experience across programmatic, paid search, or OLV/OTT; retail media specifically preferred.
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4+ years of experience leading integrated marketing strategies with expertise in foundational customer strategy, creative strategy, communications planning, content, social and digital.
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Reporting to the VP of Global Marketing Excellence, the Global Director of Digital Marketing will closely collaborate with the leaders of integrated marketing communications, customer experience and market and consumer insights.
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Foster an integrated customer account strategy and drive the cultivation of synergy among Medical Affairs, Marketing, Market Access, and all related work teams, including PMFs aimed at growth and continuous improvement; identify and provide market intelligence about trends in patient/disease management, competing technologies, reimbursement issues, etc.
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The PCAM will collaborate with stakeholder functions (e.g., Nuclear Medicine Account Manager, National Accounts Director, Marketing, Market Access, Medical Science, Commercial Operations, Corporate Development, etc.
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Bring data-led, consumer consumption-based insights to creative strategy and asset development, and measure the quality and effectiveness of content by implementing weekly, monthly and quarterly reporting operations to effectively communicate results, in partnership with Adult Care Integrated Media Specialist and Insights & Analytics.
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Execute content strategy throughout owned (website, social) and paid (social ads, Google ads) channels, aligning with SEO best practices and leveraging performance analytics to improve engagement and conversion; Develop short-form content, social media posts, marketing emails, marketing landing pages, and collaborate / support SMB Content Lead; Manage SMB marketing campaign content development; creating a clear, engaging story and value proposition for SMB segment.
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Combining that with Webb deVlams strategic muscle and upstream capabilities, 3D contextual art creation born of Armstrong White, Traffiks integrated experiential marketing expertise, and the delivery strength of 5Crowd.
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Additional responsibilities include strategic management of The Fellowships integrated fundraising strategy and operations for direct mail, digital, television, radio, and telemarketing teams.
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Build an Integrated Marketing capability that ensures that the entire marketing department (and wider organization) are aligned on objectives & timelines around club & MLS projects (i.e. ticket on-sale, schedule release, All Star voting, special ticket packages etc.
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As Senior Sales Manager, you will also be responsible for collaborating across functional teams who will assist in pre-sales and post sales IO execution of the campaign including account research, account strategy, media planning, audience strategy, billing, campaign development, creative, flighting and post campaign results.
$68,000 - $106,000 a yearFull-timeExpandApply NowActive JobUpdated Today
integrated marketing strategy jobs in Chicago, IL
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