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Marketing Insights Specialist
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Full-time
- The Marketing Insights Specialist is responsible for reporting and analyzing all marketing activities, developing a deep understanding of our target consumer and leveraging those insights to influence our overall marketing strategy and optimize our marketing spend.
- Contribute to integrated marketing strategy by analyzing and reporting on performance of digital marketing channels including website, blog, email / lead nurturing, social media, organic search, podcast, and paid search
- Analyze and understand core business processes and data flows to design and develop data solutions that provide analytical insights Oversee 3rd Party data vendor sources to ensure data governance and MarTech stack integration.
- Familiarity with relational database concepts and structures, data integration techniques, ETL processes and business analytics best practices.
- Expertise with visualization tools (Microsoft BI, Tableau, or Google Looker Studio), web analytic tools (Adobe Analytics, Google Tag Manager, Google Analytics 360, GA4), Marketo and CRM solutions (Salesforce)
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