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Analyze performance data through Uber Suggest, Google Analytics, Google Search Console and other tools to refine our content strategy. Familiarity with Google Analytics and Google Search Console.
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Able to leverage google analytics, search information, DTC metrics and other data sources to understand health of the business and make recommendations to drive business performance enhancementsFamiliar with performance marketing.
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Industry-related certifications, such as Google Ads, Facebook and Google Analytics. This individual will have a keen eye for leveraging data analytics and a team player to drive campaign success.
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Ability to communicate performace and KPI's from with Google Analytics, SEO, Paid Search and Social Media marketing. PowerPoint, Word, and Excel skills (working with pivot tables, chart making, and manipulation of large data sets is a bonus.
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Knowledge of Google Search, inclusive of product capabilities and systems and of measurement capabilities, including MMM, incrementality, SQL. Excellent project management skills across multiple stakeholders.
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Proactively use data, trends, market insights, and logic to develop tailored client recommendations and opportunities for continued success. The Account Manager owns the client relationship to ensure a superior client experience by providing strategic insights, coordinated execution of contracted services exceptional relationships and providing targeted cross-sell activities that lead to business growth.
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Be the lead resource over your campaigns regarding reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics.
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A background in creating reports showing web analytics data and site evaluations. This role reports directly to the Senior Manager, Digital Content Experiences, overseeing the SEO research and strategic enhancements to maximize the volume of inbound organic traffic from search engines to the external website, westrock.com.
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2-4 years of working with digital marketing and web analytics data set (e.g. Google Analytics 4, segment.io, Google Ads, Google Search Console, Google Display Network.
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Be the lead resource to the Marketing team in regard to reporting and data analytics tools including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics Maintain and manage AB testing initiatives through regular team meetings used to identify new test opportunities and communicate current test results Configure, QA, and maintain pixels, server-side tracking, and other tracking mechanics to ensure high-quality data is available for analysis.
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2-5 years of experience with Dashboard tools such as Tableau, MicroStrategy, or Google Data Studio to automate reporting processes. Work closely with Consumer Insights, Customer Analytics, Data Science, Marketing and Media teams to develop learning agendas, media strategies, and measurement approaches.
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Associate Director of Analytics (fully remote option available) Position Overview: We are seeking an accomplished Associate Director of Analytics working across omnichannel media (Search, Display, Social, Contextual, Email, CTV and OTT) to spearhead our team of Analysts in crafting and executing data-driven, digital marketing strategies.
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