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Marketing Data Analyst
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- PagerDuty is looking for a strategic driven analyst to correlate goals to key performance indicators (KPIs), ensure tracking is set up to report and analyze, set up automated Tableau dashboards, run experimentation and a/b tests, and provide collaborative insights to internal stakeholders for performance reporting and optimization.
- Reporting to the Director of Marketing Analytics and working closely with other senior analysts and analytics managers on the team, you will focus on identifying and mapping KPIs on the product led growth funnel and sales assist funnel in a SaaS environment.
- Additionally, you will work with key stakeholder groups on the web and growth teams (digital marketing focused) on KPI and goal mapping enablement, data driven recommendations on testing & personalization strategies, implement web analytics tracking and tests, advise on CDP tracking, create performance reporting dashboards, and deliver insights.
- You provide simple, easy-to-digest reports and insights that will help our global marketing team drive more leads, pipeline and revenue, while keeping an eye on ROI.
- 2-4 years of working with digital marketing and web analytics data set (e.g. Google Analytics 4, segment.io, Google Ads, Google Search Console, Google Display Network)
Expired 14 days agoInactive Job
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