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Digital Operations Specialist
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Full-time
- This role reports directly to the Senior Manager, Digital Content Experiences, overseeing the SEO research and strategic enhancements to maximize the volume of inbound organic traffic from search engines to the external website, westrock.com
- Perform keyword research to help identify keywords to track and create a keyword targeting strategy aligned with pages of WestRock.com.
- Analyze performance data through Uber Suggest, Google Analytics, Google Search Console and other tools to refine our content strategy.
- Collaborate with content strategy and marketing teams by providing specific keyword research to help create engaging, SEO-friendly content.
- Work with web team to implement technical and content changes across westrock.com.
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