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Collaborating closely with the Marketing Category, Human Insights, and Global Development & Innovation (GDI) teams, the TCR Manager will develop and implement comprehensive Sensory & Consumer Research strategies.
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Collaborates with Brand Management, Consumer Insights and Research & Development to keep up to date on all research, market dynamics, customer, trends, shopper, insights to inform strategic innovation.
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Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world.
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Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
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Our consultants are experts in their practice areas, which include Accounting & Finance Careers; Consumer Products; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Technology; Private Equity and Portfolio Companies; Digital Marketing and eCommerce; and, Consumer Insights and Market Research.
ExpandApply NowActive JobUpdated 8 days ago - UpvoteDownvoteShare Job
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Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, IRI, internal cross-functional reports, consumer research reports, competitive analysis, etc.
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A background in market research, consumer insights, CX and/or the media & entertainment industry is a strong plus. Over the last year alone, Canvs has analyzed over 850 million pieces of open-ended text from surveys, social media and online comments on behalf of its brands, helping them achieve 20X faster insights while deepening their understanding of customers, markets and employees.
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Experience leveraging data and insights from consumer data, industry trend and qualitative and quantitative research to drive results. Develop cross category assortments (apparel & hardlines) tailored to the target consumer & market and aligned to the overall strategic vision of the brand and store.
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Strategic and Analytical: Experience with consumer research and data, including qualitative and quantitative testing. Messaging & Claims Development: Create and deploy differentiated, insights-based messaging and claims in partnership with Market Research, Design and Legal.
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As a Senior Consultant, you'll spearhead our consulting projects, blending expert analyses of real estate markets, consumer insights, demographic shifts, and innovative housing designs. Dive deep into market research using our advanced housing/economic databases, scouring public records, liaising with third-party vendors, and conducting interviews with local sales/leasing agents to gather crucial insights.
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Analytics: manages and maintains program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments.
ExpandApply NowActive JobUpdated 14 days ago - UpvoteDownvoteShare Job
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Conduct market research and analysis to identify brand opportunities and consumer insights. Conduct market research and analysis to identify brand opportunities and consumer insights.
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Experience with consumer products, consumer insights, or product development. Effectively manage and prioritize research plans through ambiguous and fast-changing environments, align and efficiently execute critical insights and work with a large group of stakeholders.
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Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality. Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
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Help conduct consumer research to identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings. 2-4 years of experience in Market Research, Consumer Insights, or related field.
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consumer research insights jobs in Atlanta, GA
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