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The Director Brand Management position is a critical leadership role in the Learning & Development Business Segment with P&L responsibility for Graco Brand and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel.
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The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies.
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Retail merchandising print production management experience, preferably with consumer centric brands or services in the retail, restaurant and/or hospitality industries. Manage annual budget specific to in-store print, experiential marketing and merchandising materials.
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The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace.
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We will expect you to be the resident expert on all consumer insights, and to develop the strategies and plans that will DRIVE SALES. Additionally, you'll lead and manage the development of digital assets including photography and video, product packaging, and maintenance of the product catalog and will lead and manage projects and promotions for email marketing, websites and social media.
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Merge Storytelling and TechnologyMERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development.
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Forge strong cross-functional partnership with sales, shopper marketing, and consumer experience teams to ensure effective retailer-specific executions and alignment with national campaigns.
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Minimum of 3-5 years of experience in CPG in brand management, channel marketing, marketing, or sales roles (a combination is ideal) This includes managing the existing core assortment mix, channel strategy, pricing strategy and profitability along with leading the innovation funnel development and commercialization based on consumer insights and prevailing market conditions.
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Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks) · Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
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Prior experience in personal injury, workers compensation, consumer issues, debt collection, landlord tenant matters, real estate and/or trusts and estates considered a plus. Tired of the courtroom, billable hours and marketing for clients.
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Have the ability to leverage first party and third party consumer research to articulate the voice of the customer to develop an execution plan for new products and packages · Advanced analytical skills with strong proficiency in market data, competitive data, POS, Sales, Gross Margins, Operating Margins, Inventory Turns, etc.
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Proficiency in utilizing marketing tools and platforms such as Facebook Ads Manager, Google Ads, Google Analytics, etc. Proven track record of successfully managing and optimizing digital advertising campaigns across multiple platforms, with a strong emphasis on ecommerce and direct-to-consumer (DTC) brands.
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Experience in CRM / database marketing / customer data analysis. Conduct consumer research around our brand & customer experience. Advocate best practices for marketing campaign data collection across all offline & digital channels.
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Builds effective relationships with marketing to execute marketing programs that drive growth and brand development (e.g. building an integrated marketing/sales strategy grounded in competitor information and consumer insights.
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Strategically manage a sales territory, selling & marketing a global portfolio of Abercrombie & Kent products and experiences to the retail travel agency community, with a focus on the Luxury Travel & Leisure Markets.
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consumer marketing jobs in Atlanta, GA
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The Covid-19 pandemic hasn’t been easy on any of us, but if there’s one silver lining, it’s the fact that remote work has grown in popularity because of it. Companies that previously weren’t open to their employees working remotely were suddenly forced into allowing it. Since then, they've realized that much of their workforce is happier and more productive. Naturally, this has led to more remote job openings, which is great if you’re interested in this type of position. Read on to learn more about the best remote jobs and where to find them.
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Growing up you watched your parents shuffle to and from the office, held hostage to their 9 to 5. If jammed-packed schedules and deadlines sound frightening, you might consider pivoting your search to part-time jobs. In fact, even employers have shifted their preference, selecting more people open to the idea of flexible working hours.