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Director, Brand Management, Graco Home & Wheels
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Full-time
- The Director Brand Management position is a critical leadership role in the Learning & Development Business Segment with P&L responsibility for Graco Brand and leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omnichannel.
- Assist in building the global brand strategy for the Graco brand.
- Assist the VP in driving the Graco P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
- Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
- Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management.
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