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The purpose of the Digital Marketing Manager is to drive lead generation, increase customer engagement, and boost brand awareness through the strategic use of digital marketing channels.
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Have 3+ years of hands-on experience building, executing, and analyzing a full-stack digital marketing and content strategy, including website copy/information architecture, landing pages, SEO/SEM, paid media, marketing automation/email marketing/CRM management, digital analytics/ROI calculations, and other digitally driven lead-generation and -nurturing activities.
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Develop and execute multi-channel marketing campaigns such as: email marketing, social media, and content marketing to generate demand and drive lead generation.
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Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
$112,800 - $186,500 a yearFull-timeExpandApply NowActive JobUpdated Yesterday - UpvoteDownvoteShare Job
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The ideal candidate will be responsible for developing and executing innovative marketing strategies to drive brand awareness, lead generation, and revenue growth within the region.
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Act as the lead contact of Central Employer Brand Marketing to interface with Global Lead Management to identify and fix lead flow issues. The Marketing Operations Manager role will plan and implement business processes and marketing tools that drive scale and optimization across the Central Employer Brand team.
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Develop and oversee the execution of multi-channel marketing campaigns that include digital advertising, SEO/SEM, email marketing, content marketing, and social media strategies to enhance brand visibility and lead generation.
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Manage all content and ensure it adheres to SEO, lead generation, and email marketing best practices. As Digital Marketing Manager, you are focused on executing, optimizing, and managing all digital platforms to support lead generation and revenue growth.
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Collaborate with the director of marketing to design and lead execution of targeted email marketing campaigns for MDIC events, resources, and general brand engagement. Success in this position will require experience with a plethora of skills, including marketing campaign management and execution, content generation/content translation to web and social, proficiency with creative and marketing tools/platforms (content management, Adobe CC, email marketing, social management, analytics), and the ability to manage time/priorities effectively to thrive in a fast-paced, high output, highly collaborative team environment.
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Lead project management for full events including oversight of attendee marketing and website development, registration, program development including abstracts and moderator questions, logistics for in-person events, speaker outreach and preparation, and sponsor management.
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Proficiency in digital marketing tools and platforms, including content management systems, email marketing software, and data analytics tools. The Communications Manager will act as the main functional point of contact for one or more Leidos Business Areas (BA), developing, prioritizing, and executing all communications strategies and tactics, including executive communications, traditional and digital marketing, media relations, employee communications, and strategic communications.
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