Amazon SEO & PDP Optimization Lead

Job Title: Amazon Catalog/ SEO & PDP Optimization Lead (Client-facing)Company Overview:Our client is a fast-growing eCommerce and marketplace-focused US agency working with established brands to scale their performance on Amazon through data-driven strategies and continuous optimization.Full-time: Start with 20 hours/week and then transition to full-time (40 hours/week) within ~2 weeks.Role Summary:We are seeking an Amazon SEO & PDP Optimization Lead to drive both organic discoverability and product detail page conversion performance across a portfolio of Amazon brands. This role combines backend SEO strategy, keyword optimization, catalog analysis, and PDP/content optimization into one client-facing position.The ideal candidate is highly analytical, experienced with Amazon Seller Central and Brand Analytics tools, and capable of diagnosing both search-level and conversion-level performance gaps. This person should be comfortable translating data into actionable recommendations that improve ranking, click-through rate, and conversion rate across Amazon listings.Key Responsibilities:Analyze Search Query Performance (SQP), Brand Analytics, and Business Reports to identify ranking, click-share, and conversion-share opportunitiesPerform keyword indexing audits, backend keyword optimization, and search term analysisMonitor emerging long-tail and conversational search trends related to Amazon’s evolving AI-driven discovery surfacesOptimize product detail pages (PDPs) including titles, bullet points, backend attributes, images, and A+ ContentConduct conversion gap analysis using Voice of the Customer, customer reviews, return reasons, and competitor comparisonsBuild ASIN-level optimization action plans tied to diagnosed root causes and measurable performance improvementsCollaborate with creative and account management teams on image optimization, content updates, and listing improvementsTrack organic ranking performance and maintain reporting dashboards and optimization documentationCommunicate findings, recommendations, and performance insights clearly to internal teams and clientsQualifications3+ years of hands-on experience managing Amazon SEO, PDP optimization, or catalog optimization for Amazon brandsStrong knowledge of Amazon Seller Central, Brand Analytics, Search Query Performance (SQP), and Business ReportsExperience with backend keyword optimization, indexing audits, flat files, and catalog troubleshootingProven ability to improve organic ranking, click-through rate, and conversion performance on Amazon listingsExperience optimizing titles, bullet points, A+ Content, images, and backend attributesProficiency with Amazon tools such as Helium 10, DataDive, Cerebro, or equivalent platformsStrong analytical and Excel/Google Sheets skills with the ability to interpret large datasets and performance trendsExcellent written and verbal English communication skills with client-facing experience preferredAgency experience or experience managing multiple Amazon brands/accounts is highly preferredDetail-oriented, organized, and highly proactive in identifying growth opportunities and operational issues